"Meet BuyMe"
Example: 20 second reel of the team at the Colombo 03 office showing how a store gets verified. Shown across Colombo.
Where BuyMe stands today
Strong base. Thin proof.
Live today
- ✓14 categories covering vehicles, property, electronics, jobs and more
- ✓Verified and Official Store badges, with stores like KIRA, Victorias.LK and Easysmart Computers
- ✓Real office and phone in the footer: 108 Walukarama Road, Colombo 03
- ✓Google Business Profile at 5.0 stars
- ✓About page, delivery, payment and returns info already on the site
- ✓7.2K Facebook followers and a blog with selling guides
- ✓Meta campaigns already run, so there's past data to learn from
Missing or weak
- 7Google reviews in total. Too few to reassure a first-time buyer.
- 215Instagram followers across 296 posts. The content isn't building an audience yet.
- 0Reviews or star ratings on stores and products on the website.
- !No sign on the site that people are buying right now. No purchase counts, no recent activity.
- !Past Meta conversion campaigns didn't bring the results expected.
- !A second "Buyme.lk" Facebook page (3.7 rating) shows up in Google next to the real one.
Checked on buyme.lk, Instagram and Google Search, 14 October 2026.
VMove Media's view
Conversion ads won't work yet. Here's why.
Conversion campaigns ask a stranger to act on the first meeting. People don't buy from, or list with, a name they don't know.
01
Nobody knows BuyMe yet
215 Instagram followers. Most people seeing an ad will hear the name for the first time.
02
Not enough proof it's safe
7 Google reviews, no ratings on stores and no sign of other people buying. New visitors worry about scams.
03
Past campaigns went in cold
Conversion ads shown to people who've never heard of BuyMe. That's why the results were weak.
04
No warm audience to retarget
The cheapest conversions come from people who already watched, liked or visited. That pool needs building first.
Why conversion ads struggle right now
1
Sees a Meta adInterested, clicks2
Lands on BuyMeHas never heard of it?
Looks for proofFew reviews, quiet socials, no recent buyers✕
Goes backTo the marketplace they already knowA marketplace sells trust on both sides. Buyers need to trust the sellers. Sellers need to trust that buyers will show up. Every first-time visitor asks the same three things:
Who runs this?Will my item arrive?Has anyone like me used it?
So month 1 builds familiarity and trust. Conversion campaigns come in once people know the name and the site can back it up.
The roadmap
Build trust in month 1. Convert from month 2.
Both teams work in parallel. BuyMe fixes the trust gaps while VMove builds the top of the funnel.
Month 1Build trust and awareness
BuyMe does
- Start a monthly content plan: 3 to 4 posts a week on Instagram, Facebook and TikTok
- Set up the testimonial and Google review routine
- Add a live social proof widget to the website
- Add a "Safe buying on BuyMe" badge and a report-a-scam button
VMove does
- Review past campaigns to see what worked and what didn't
- Check the existing Pixel and add Conversions API
- Launch Awareness campaigns to reach more people and build trust
- Launch Consideration campaigns: traffic, engagement and WhatsApp chats
- Build warm audiences from viewers, engagers and site visitors
- Produce the first 12 static ads and 4 video ads
CheckpointEnd of month 1
We meet and agree on the trust level needed before conversion ads go live. A suggested starting point:
- All must-have checklist items are live
- Google reviews up from 7 to 20
- 4 weeks of steady posting on Instagram and Facebook
- A warm audience big enough to retarget
Not there yet? We keep running awareness and consideration for another month instead of wasting conversion budget.
Month 2Switch on conversions
BuyMe does
- Keep posting and collecting reviews
- Send new testimonials and store deals as they come in
VMove does
- Launch Conversion campaigns: post an ad, open a store, buy from Official Stores
- Retarget the warm audiences built in month 1
- Keep awareness running at a lower budget
Month 3Scale what works
BuyMe does
- Keep the checklist items up to date
- Onboard more verified stores for catalog ads
VMove does
- Move budget to the best ads and audiences
- Catalog ads for Official Store products
- Lookalike audiences from real sellers and buyers
The trust funnel
Four layers, built bottom up.
Tap a layer to see what runs there.
Conversion ads switch on after the month 1 checkpoint.
Authenticity checklist
What BuyMe needs in place for ads to work.
VMove runs the paid media. These are the few things on BuyMe's side that decide whether ad clicks turn into posted ads, store sign-ups and sales. Tick them off as they go live.
0%
0 of 0 done
Must-haves: 0 of 0
Conversion ads: on hold
This is a starting list, not the full picture. There's more we can look at together. We'll sit down with your team, agree what to focus on in the first month, and add to this list as we go.
Meta paid media plan
Two audiences. One message: it's safe here.
Buyers
- Who
- Shoppers 22 to 50 in Colombo, near the seller or store, looking for vehicles, electronics and home items
- Message
- Real stores, real prices, safer than a random post
- Action
- Browse, add to cart, message the seller on WhatsApp
Sellers
- Who
- People selling a vehicle, land or property, plus small shops already selling on Facebook and Instagram
- Message
- Post free, get serious buyers, open your own store
- Action
- Post an ad, register a store
Location targeting
We show each listing to people near it. If a seller is in Colombo 05, the ad reaches people in Colombo within about 20 km of them. Nearby buyers can go and see the item, and the sale happens faster because it's close.
Where the ad budget goes
The split shifts from awareness to conversion as trust builds.
Awareness (reach, video views)
Consideration (traffic, engagement, WhatsApp chats)
Conversion (post ad, store sign-up, purchase)
Suggested Meta spend this monthLKR 30,000 onwards
These are starting points. The right spend changes with the products being pushed, how much demand there is, and how the first results look.
Campaigns we'll run
Two example campaigns for each funnel stage.
Ads run in Sinhala and English. Final campaigns are shaped by what we learn from the past campaign review.
AwarenessMonth 1 onward
"Sell it free on BuyMe"
Example: One slide per category: "Selling your car? Your land? Your phone? Post it free." Aimed at people likely to sell.
ConsiderationMonth 1 onward
Official Store deal of the week
Example: HP ProBook 430 G5 at LKR 64,999, down from 69,999, shown to people who watched the awareness videos.
"Ask about it on WhatsApp"
Example: A Mazda Demio listed in Colombo 05, shown to people within about 20 km. One tap opens a WhatsApp chat, so a nearby buyer can ask, view and buy easily.
ConversionMonth 2 onward
Real sellers, real results
Example: Testimonial videos with the "Safe buying" badge, shown to site visitors and video viewers. Goal: post an ad or open a store.
"Still thinking about it?"
Example: Shows people the exact Official Store products they viewed, like the KIRA mattress they looked at. Goal: purchase.
Tracking
Every sale tells Meta who to find next.
When someone buys, posts an ad or opens a store, the website sends that event to Meta. Meta learns what a real buyer looks like and shows ads to more people like them. That's how conversion campaigns get cheaper over time.
1
Sees an adClicks through to an Official Store product2
Buys on BuyMeChecks out for LKR 64,999⚡
Purchase event firesPixel and Conversions API send "Purchase, LKR 64,999" to Meta4
Meta learnsFinds more people like this buyer. We report cost per sale.What we'll track
| Action on BuyMe | Meta event | Why it matters |
|---|---|---|
| Views a product or listing | ViewContent | Builds the retargeting audience |
| Adds to cart | AddToCart | Shows buying intent, used for "still thinking about it?" ads |
| Starts checkout | InitiateCheckout | Tells us where people drop off |
| Completes a purchase | Purchase + value in LKR | Lets Meta optimise for sales and shows return on ad spend |
| Contacts a seller | Contact | Counts WhatsApp and call clicks on classified ads |
| Posts an ad | SubmitApplication | Measures cost per new listing |
| Opens a store | CompleteRegistration | Measures cost per new store |
We use both the Meta Pixel (in the browser) and Conversions API (from the server), so sales still count when a browser or ad blocker stops the Pixel.
How we measure it
What we report on, by phase.
| Phase | We watch | Good sign |
|---|---|---|
| Trust foundation | Checklist progress (BuyMe's side), Google reviews | Google reviews move from 7 to 20. All must-haves live. |
| Awareness | Reach, cost per 1,000 views, video watch rate | Cheap reach across Colombo. Warm audiences of video viewers growing each week. |
| Consideration | Landing page views, click-through rate, profile visits | People land on categories and stay. Click-through improves as creatives are tested. |
| Conversion | Cost per ad posted, cost per store sign-up, sales from Official Stores | Cost per result falls month on month. Month 1 sets the benchmark. |
What VMove does
One package. Paid media, done properly.
VMove focuses only on Meta paid media. One flat fee per month.
Trust-First Meta Ads
What we will do for BuyMe:
- We will review your past Meta campaigns to find what to keep and what to drop
- We will check the Pixel and set up Conversions API with marketplace events: post ad, store sign-up, add to cart, purchase, contact seller
- We will plan and set up the full funnel: awareness, consideration and conversion campaigns for buyers and sellers
- We will manage campaigns daily, build warm audiences and run retargeting
- We will design 12 static ad creatives a month, with resizes
- We will edit 4 short video ads a month, under 45 seconds, in Sinhala and English
- We will test new creatives and audiences every month
- We will review your checklist progress before each funnel stage, so we only scale when the site is ready
- We will meet you every two weeks and send a monthly performance report
Monthly fee
LKR 150,000 / month
Per month.
Meta ad spend
Paid directly to Meta, separate from our fee. We suggest LKR 30,000 onwards in month 1, LKR 50,000 in month 2 and LKR 60,000 onwards from month 3. Spend will change with the products, demand and early results.
What we need from BuyMe
Your side of the work.
AccessMeta Business Manager, the ad account with past campaign data, and a website developer contact
The checklistWork through the must-haves in month 1 so conversion ads can switch on in month 2
People5 to 10 happy sellers or buyers willing to go on camera
Brand assetsLogo files, colours, office and team photos
One contactA decision maker who can approve creatives within 48 hours
Next steps
Ready when you are.
- Walk-through call30 minutes to go over this plan and answer questions.
- Sign and share accessAgreement, first invoice and account access.
- Week 1 kicks offWe review past campaigns, check the Pixel and start on the first ads. BuyMe starts on the checklist.
Book the walk-through call
or email madumitha@vmovemedia.com